The Story of Evolve


Hi. We're Evolve, and we'd like to tell you the story of our vision for a future of sustainable apparel.

The Journey Begins

The story didn't start with glasses. Back in 2018, I had been mildly aware of the issue of plastic waste, but I never realized the severity of it. It can be hard to comprehend the amount of plastic that's used every day. For me, it was one event that made the scale of the problem become reality.

A friend of mine was working at a clothing store, a part of a Canadian chain. We were chatting one day, and work came up, as it often does. He told me that his store throws out every single plastic hanger that comes in, after only using it once. 

He described multiple garbage bags full of plastic hangers being thrown in the trash every single day. And it wasn't just unique to his store - it was a pattern across every store in Canada.

Hearing about my friend's experience helped me begin to understand the sheer volume of plastic that's wasted. That day made me realize that I wanted to be a part of a change.

I wanted to join a movement that could make a difference - something that could stop this plastic from becoming waste, and instead, make it something useful.

Creating Our Glasses

That conversation sparked something in me. A few of my friends and I decided we wanted to try and make a change. We started to look into what possibilities we could create using plastic.

Luckily enough, we had the chance to work with a plastic recycling company called Poly Plastics who gave us access to their injection molding machines. With their help, we were now able to produce almost any product we could imagine - the only question left was what to make.

To discover what gaps we could fill, we started to talk to our community. We quickly realized that vision care wasn't nearly as accessible as we had imagined. 

We found out that nearly 70% of individuals in low-income areas lack access to prescription eyewear. And on top of that, over 1 billion people worldwide wear eyewear of some kind. It was then that we knew that we had found our product. 

Evolve is Born

We had an idea, and we had the machines to make it a reality. Finally, after so many months of searching for a solution, we had found it - eyewear made out of 100% recycled plastic.

I was happy that we had found a way to make plastic into something useful - but surely, we could do more.

We had started to envision a brand that just did good for our planet, but there was so much more possibility in front of us. There are so many people in our community that could benefit from eyewear - eyewear that we could make for them. 

So how could we give back to the people who need it the most?

The answer was simple - for every pair of frames we sell, we'll donate one to someone in need. By building in a one-for-one model into our brand, we knew that we could set it up for responsible success.

And that brings us to today. We are ready to bring sustainable, responsible accessories to the market - are you ready for us? Become a part of the movement, and together, we can evolve. 

 

 


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